Maintaining consistent, fresh, and engaging conversations with your stakeholders can be a bit daunting. The amount of time and effort that’s required to consistently blog, share, like, post, tweet, follow, pin, etc. can drain the resources of any business that does not have a dedicated staff for social media and content authoring. We can help you tackle social media strategically with a purpose and plan that delivers measurable results.
Why Social Media?
Because social marketing drives sales. Social media has become a channel as powerful as television and print in an age where more people are viewing content on their smart phones and tablet computers than by opening up a newspaper or turning on a TV. According to Hubspot, 70% of business-to-customer marketers have acquired a customer through Facebook. Your customers are on social media talking and interacting everyday. If you’re not a part of the conversation, you’re missing opportunities to spread brand awareness and communicate with potential customers.
But It’s So Time Consuming
Social media can either be a blessing or a curse for a business. While it enables a business to engage with prospects and customers it also requires a lot of time to do correctly. Our solution is hassle-free and affordable. The reality for most businesses is that while virtually all recognize the need, many lack the expertise or confidence or simply don’t have time to adequately attend to social marketing. According to a recent survey conducted by Constant Contact, 54% of businesses identified social media as the marketing activity they need the most help with. Most business owners are required to focus on day-to-day operations. Only few have the marketing resources to concentrate on the early stage of the sales funnel, where social media is most effective.
But We Already Have Many Fans
Yes, but are you engaging or just collecting fans? Consistently authoring interesting unique content is how you achieve engagement and reach on social media. Unless you elevate these interrelated key performance indicators it will be difficult to achieve success on social media. Engagement requires regular proactive monitoring to respond to questions and complaints. It also requires speaking in a voice that is uniquely tailored for your audience and for the channel you are communicating on. With our program, we engage with your prospects in a voice that will resonate for maximum engagement and key actions.