Oohlala! In this example, the visitor is presented with an auto-scrolling slide show of inviting images and then is immediately called into action with the presentation of a redeemable coupon.  We also see an appointment form presented off the home page. Again the objective is to promote fast action without scour through the rest of site for a contact form.

♦ NOTE: To navigate inside the emulator use the navigation buttons, links, and/or icons on the site pages rather than the BACK/FORWARD keys on the emulator (they don’t emulate properly).

About Mike Cancell

Mike has been a thought leader in the area of mobile communications and digital marketing for the past 20 years. He is the principal partner of Adverscan, a small multi-channel marketing agency located in the Raleigh-Durham area of North Carolina. When not daydreaming about skiing in the Rockies, wind surfing in the Caribbean, and dating supermodels, he can be found at home trying the patience of his wife and kids.